From ideas
to empires,
give your business
some much needed
R&R.

Combining comfort and common sense, we built an onboarding document that helps patients feel at ease during the processes without losing the pertinent information all doctors need them to know because patient care doesn't always have to feel clinical.

One of my favorite projects of note happened via Praktis Design Firm. They enlisted me to illustrate a face that would be used for the logo (quite literally the face of) the country’s premiere Carnival company - Tribe.

Again, under Praktis, these illustrations used in the Montano’s chocolate packaging, sought to capture the brand’s prestige, cultural connections, and homegrown, organic nature.

Tenderheart Animals Vet Clinic provides affordable animal care to its customers and often works with animal charities and rescue organizations. To signal this more inclusive approach, I intentionally obscured the puppy’s breed, focusing on joy, rather than pedigree.

For Caribijou Island Jewelry, we wanted to create work that helped connect international customers to the brand's heritage and expats / members of the diaspora to their Caribbean culture.

Second volume of a long-form campaign. Editorial pacing over advertising urgency — the reader decides when to arrive.

A full identity rebuild, from mark to stationery. Governance written so the studio is no longer the bottleneck.

Dense operational data made calm. Hierarchy does the work that colour usually gets asked to do.

Paired campaign for a split release. Two halves that only resolve when seen together, which is the point.

Apothecary branding for a range that grows every season. Packaging that absorbs new SKUs without a redesign.